Spring Real Estate Marketing Ideas
As tax refunds hit bank accounts and the end of the school draws near, spring is considered the best time for selling houses. With plenty of competition, you’ll need to be well-prepared to maximize listings and showings. Take advantage of the longer and warmer days as spring changes into summer. Use these spring real estate marketing ideas to sell more homes during the hottest time of the year.
Get Out and Start Networking
Spring is time to escape hibernation and get out into the field. Talk to people in your community and mingle at upcoming events. The season brings parades, outdoor concerts, craft sales, and other activities. Attend as many as possible, and sponsor a booth or local sports team. Connect with people, share business cards, and be ready for real estate questions. Encourage people to schedule a meeting to get answers to their questions and build a professional relationship to generate more leads.
Gift tags - if you have a booth at an event, use these gift tags with your business card to tie around your giveaways.
Social Share - create your own local event guide to post on social media for all spring and summer activities.
Get Spring Cleaning in Full Swing
Spring clean all databases. Comb through lead lists for direct mail, text, and email marketing campaigns to get rid of unresponsive leads or funnel them to a different marketing message to improve conversion rates. Review new contacts and ensure they are on all applicable lead lists.
Research Comparable Sales and Market Trends
Real agents with local knowledge are advantageous to buyers, sellers, and investors. Gain trust by researching comparable sales in the area. Know what properties in the neighborhood are worth providing the best recommendations to clients. Remain on top of regional and national market trends.
Social Share - local and national trends are available for you to use in Social Share, our platform for real estate agents to post to their social media sites.
Market report direct mail - choose from numerous designs to create and customize any neighborhood or city market report direct mail postcard.
Link With Your Leads
Just as there are unresponsive leads, experienced agents have leads that didn’t end up buying or selling for whatever reason. Reach out to those contacts who might be ready to reengage. Share email messages about the latest market trends and why spring is a great time for selling and buying. Make phone calls to discuss possible options based on their profile. Then send a brief comparative analysis (CMA) of the market and note the seasonal opportunities.
Free letter template - get sellers off the fence using this free template that you can just copy and paste onto your letterhead. Add a brief CMA for greater impact.
Home Estimate QR code direct mail - find out who may be interested in selling their home with this direct mail piece with an easy to scan QR code for an instant home estimate. You’ll get alerted every time someone scans the code.
Focus on Captivating Curb Appeal
For those considering selling their home, you should encourage them to start maintaining the lawn, displaying seasonal flowers, and cleaning all exterior surfaces such as driveways, gutters, roofs, decks, porches, and walkways. You can also take offer curb appeal tips to new homeowners.
Social Share - take advantage of the specific Social Share series highlighting curb appeal. Pre-written captions make it quick and easy to share on your social media sites.
Revamp Content Marketing Efforts
As people wipe off the dust and snow from the fall and winter, they‘re eager to refresh their surroundings for the spring and summer. So you should revamp your content marketing efforts to focus on seasonal questions and concerns. Use social media accounts, text messages, email messages, and direct mail to share seasonal advice, such as renovation, decorating tips, and information about community events.
Social Share - the Tips category within Social Share offers dozens of different seasonal tips you can post in spring and summer. Community event posts are also available for you to customize easily. All Social Share posts include captions.
Seasonal Postcards - having a seasonal strategy in your direct mail marketing plan is an intelligent way to stay in touch with your farm and sphere of influence all year. Spring has many holidays for you to connect with your clients, such as St. Patrick’s Day, Easter, and Spring Forward.
Spruce Up Your Listing Materials
There is no better time than the present to make sure you shine with your listing materials. Make an impact with professional and unique products to ensure you get and sell the listing. Start with property flyers or brochures, add in our distinct property flyer sign with a QR code and then utilize the related Social Share posts to promote your listing on social media.
Chalkboard Collection - choose from eight different collection designs to set a branding tone for all your listing materials. This elegant Chalkboard collection has signage, Just Listed and Just Sold postcards, flyers, brochures, gift tags, etc. Auto Fill lets you create your listing marketing with the click of a button.
Listing Appointment Checklist - use this listing appointment checklist to make sure you don’t miss any details. Your client will feel confident selecting you as their agent when they understand your process of listing and selling their home.
These spring real estate marketing ideas help you list and sell more homes. Spring is an excellent time for selling houses. In addition, there are more extended hours to show houses, and families may be considering a move within a specific public school district.
Use these ideas to connect with clients and establish your reputation as a real estate expert with a finger on the pulse of the local market.
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