Best Just Listed and Just Sold Direct Mail Postcards
Welcome to the world of real estate marketing! Our mission at Corefact is to help you be the top agent in your area through affordable, convenient, and measurable marketing options. In addition, we focus on providing you with marketing products that capture seller leads for real estate agents.
We are excited to share our top five most popular Just Listed, and Just Sold postcards during 2021! We believe you deserve original, fun, and effective direct mail marketing options.
Announcing the top five most popular, Just Listed postcards at Corefact.
Why send Just Listed and Just Sold postcards?
Many consumers are interested in the values of the properties around them. By sending Just Listed postcards, you are quenching their curiosity about who's moving and what the listing prices are in their neighborhood. In addition, a Just Sold postcard delivers the bottom line actual results for what's trending and what's selling in their community. They're both excellent!
Do Just Listed postcards work?
A Just Listed postcard shows your ability to get listings to the people in your selected neighborhood or farm area. Using Just Listed postcards provides a consistent flow of information about the type of properties you represent for a specific client. For example, if you are representing a variety of properties based on price point, property size, or location - a great way to personalize each type is by using a different layout for your marketing pieces.
For instance, you can use a simple layout for your lower-priced properties and more elaborate designs with multiple images for your higher ends properties. In addition, using different marketing materials for each type of listing helps you keep each one separate for your monthly and end-of-year marketing review. And it provides your recipients with various experiences based on the type of properties they are most interested in purchasing.
How do you market a new listing?
Based on the price point of your new listing, the location, and the current market share this type of property has within your market area, you can decide the variety of options you have to market your new listing. For properties with an average price point, in a good location, and a higher market share, the more marketing options you take will help you connect with a more significant number of buyers looking for this type of property.
Begin by taking a variety of high-quality photographs to be used across all of your marketing pieces. Then decide if you will be marketing this property online, offline, or both! You can auto-fill your properties information and photos into various social media graphics our designers have created for you through our Social Share platform for online marketing.
For offline marketing, select a Just Listed postcard to be mailed to the entire neighborhood surrounding the property, to your list of homebuyers, and your sphere of influence. Then use our auto-fill to add your photos and property information to a Property Flyer Sign that conveniently attaches to your yard sign! Now you don't have to worry about filling a pesky flyer box! Then order a nice stack of Property Flyers for your open house - and be sure to share a copy with the homeowner.
How do you market a new high-end listing?
When marketing a high-end property, you will also want to use our auto-fill feature to add your beautiful pictures and property details for a Brochure. Showcasing properties with this luxury option does two things for you. Firstly, it demonstrates to your seller that you respect them and are providing the best marketing possible. And secondly, it shows buyers what they can look forward to when working with you!
When hosting an open house at a luxury property, be sure to have good-quality brochures highlighting the features of the unique home. Here are four different brochures that highlight your listing in a variety of ways. And be sure to share one of your brochures with your client to reinforce the quality and expertise you are bringing to their real estate journey.
How do I get real estate clients in the new year?
Have you heard about our signature marketing piece, the Corefact Home Estimate, which goes beyond traditional postcards? Our postcards provide you with a variety of options for the front and back of your postcards! So be sure to include our Corefact Home Estimate on the back of your Just Listed postcard to help each recipient quickly learn about their current home value estimate.
How does it work? Simple! We provide a unique QR code on the back of your postcard with a clear call to action inviting the recipient to click the QR code with their cell phone to view their current home value estimate. When the recipient clicks on the QR code, they go to a unique URL that notifies you of their visit and provides them with a home value estimate for their property address. Be sure to follow up with each lead to ensure they know you are available to help them on their real estate journey.
Introducing the top five most popular, Just Sold postcards at Corefact.
Do Just Sold Postcards Work?
Sending to both a mailing list created from a radius search around the sold property as well as your sphere of influence, you have the ability to grow your sphere over time by communicating effectively with both lists. The nice thing about a Just Sold postcard is that both lists will find the information you share valuable and exciting. Not only will you be demonstrating your ability to list and sell properties, but you will also be providing positive reinforcement for referring their friends and family to you.
Not all Just Sold postcards are created equal. As a real estate agent, you can increase the impact of your marketing budget by utilizing some key elements on your Just Sold postcards. These elements illustrate to your prospects that you can achieve similar results for them by highlighting your recent sales and asking the prospect to take action to move the sales process forward. You can do this by including a solid call to action and adding key statistics that showcase your performance. Here are 7 ways you can supercharge your Just Sold postcards!
What do you write on a card you just sold?
Some real estate agents believe withholding the final sales price on their Just Sold postcards forces the recipient to reach out to them for it. Unfortunately, this mistaken belief only aggravates the recipients. And when they do go searching for the sold price, they more than likely will see information about other real estate agents along the way. Therefore, provide all the information your recipients would like to know immediately to ensure their searching ends with you.
The information you may want to include is the number of beds, bathrooms, square feet, acres of land, unique property features, and the selling price. You may even spotlight how quickly you sold the property or how many offers were received!
And be sure to send a Thank You or Congratulations note card to your client after the property closes escrow. After a few months, we recommend dropping off a small gift or token of your appreciation using a Gift Tag and inserting your business card with a message thanking them for their referrals.
What are some examples of marketing strategies in real estate?
You can now eliminate the guesswork for your sphere of influence, farm, or radius using our tried and true Just Sold postcards to achieve your business goals. Each postcard provides different information and visual cues. So say goodbye to frustrating cookie-cutter postcards.
Together we can help you become the market leader in your area. Discover our top 10 Just Sold real estate postcard strategies in this article! There are a variety of types and examples of marketing strategies out there. The best one for you depends on what you are trying to achieve and your budget.
For example, some popular marketing examples include using promotions, influencer marketing, referral marketing, email marketing, direct mail marking, content marketing, social media marketing, and sponsoring events. Whichever type of marketing you select, it is essential to remember clarity, credibility, competitiveness, and consistency.
The type of marketing strategy you use also depends on your client. Do you want to work with residential or commercial clients? The difference between these two client types drastically changes everything about your marketing strategy. Residential clients are more personal and likely to be more influenced by individual home values. Commercial clients may be more business-minded and likely to be more influenced by current market value, yields, and short or long-term gains.
What is a reasonable budget for marketing?
A reasonable marketing budget depends on your size of business and available finances. The experts determine that anywhere between 2% to 12% of your annual budget is appropriate for real estate agents. We have created a marketing budget template to help you stay motivated by seeing the amount of time and money you are investing in your business.
A strategic approach to your marketing budget improves your ROI (return on investment) year after year. First, keep track of what you spend your money on and the types of leads they are generating for you. Then each quarter, review your budget — and eliminate expenses on things that aren't helping you reach your goals.
How do you introduce yourself as a new real estate agent?
If you are a new real estate agent looking to generate business leads, let's start strong by sending a personalized postcard showing the homeowner the property's value. Seeing the actual dollar value will pique the interest of the homeowners and get you the leads you need.
The best card for this scenario is our Jumbo Sized "Home Estimate - Map 01." There's a reason it's listed as 01. This best-selling postcard features a large custom map of a prospect's neighborhood. It also has a very clear call to action. Prospects enter a personal key code at www.RealEstateHomePrice.com to view their custom estimate. As our most popular postcard, it is a great first card for new agents or new farms.
Or, if you are working with clients who are a little savvier, then the perfect postcard to start with is our "Home Estimate - QR Code Phone." Your potential clients can easily use their smartphone to click on the QR code and go immediately to see their custom home value estimate. They can even adjust the estimate by changing the number of updates they have made, among other features.
As a new real estate agent, it can seem overwhelming to figure out all you need to do to start and grow your business. But, we understand and have created a simple and easy-to-follow Business Plan to help you get started! Do not confuse a business plan with a goal. Any real estate agent can set a goal, but only top producers and true real estate professionals create and use a good real estate business plan.
A business plan is the road map that calculates how many transactions you must close, your total overhead cost per transaction, and how many activities you must complete before attaining your income goal. This free business plan template covers it all by outlining your financial and prospecting goals to planning this year's budget.
When you are ready to begin mailing directly to your first farm, be sure to send an Agent Announcement postcard to introduce yourself! We help you break the ice with these elegant and friendly introduction postcards. They are also a great way to share personal accomplishments throughout the year to help your clients understand who you are and reinforce that you are the best agent for them to work within their area.
Thinking about automating your direct mail marketing?
Did you know you could automate your direct mail marketing with our Elite Marketing Campaign? Enjoy 12 months of semi-custom automated direct mail marketing that keeps your brand in front of your farm all year long.
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